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Research papers

Contribution of typological studies to the elaboration of an advertising strategy

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Frédérique Madrières, Daniel Caumont
Company: Nestlé
June 15, 1976
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Citation

Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/contribution-of-typological-studies-to-the-elaboration-of-an-advertising-strategy


Research papers

Factor analysis

The paper shows how different versions of factor analysis applied to the same data can lead to different results. In contrast, factor analyses of data which differ can lead to the same results. These are two major limitations of the technique. Two...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt
June 15, 1976
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Citation

Collins, Ehrenberg and Goodhardt (1976a, June 15). Factor analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/factor-analysis


Research papers

Possibilities for use of a new multivariant analysis method

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method


Research papers

The trade as a consumer

Just as consumers purchase goods from a retailer so do wholesalers and retailers buy products from a manufacturer. This paper takes the concept of penetration and repeated purchase, previously developed for use with consumer panels, and applies it to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alan J. Handyside, Pauline S. Irons
June 15, 1976
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Citation

Handyside and Irons (1976a, June 15). The trade as a consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-trade-as-a-consumer


Research papers

Towards a new evaluation of grassland nutrition

Fisons have available a wide range of basic quantitative data on the use of fertilizer on grassland, covering a period of 20 years. But such data is largely restricted to analyses by size of farm and region. To gain a deeper insight into the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Derek Harris, Ronald E. Walpole, Bill Blyth
June 15, 1976
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Citation

Harris, Walpole and Blyth (1976a, June 15). Towards a new evaluation of grassland nutrition. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-a-new-evaluation-of-grassland-nutrition


Research papers

Using research for quality control in the inclusive holiday market

This paper discusses the importance of quality control in the holiday market and shows a system, dependent on research, in operation in Thomson Holidays, the largest UK tour operator. Adequate quality control depends on being able to specify the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Sheila Jones
June 15, 1976
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Citation

Jones, S. (1976a, June 15). Using research for quality control in the inclusive holiday market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-research-for-quality-control-in-the-inclusive-holiday-market


Research papers

Changing consumer needs in the U.K. packaged holiday market

This paper describes how tour operators, with special reference to the British Airways subsidiary, have responded to changed market conditions in the holiday market since 1973. The changes have been caused by factors outside of the control of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Albert Gallichan
June 15, 1976
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Citation

Gallichan, A. (1976a, June 15). Changing consumer needs in the U.K. packaged holiday market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changing-consumer-needs-in-the-u-k-packaged-holiday-market


Research papers

Freight transport research international route assessment

This paper examines the problems facing freight traffic route assessment caused primarily by the complex structure of the freight business. It then examines the traditional quantitative approach to research in this area showing the practical...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Nicholas M. Rubashow
Company: Makro Research Services Ltd. Co.
June 15, 1976
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Citation

Rubashow, N. M. (1976a, June 15). Freight transport research international route assessment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/freight-transport-research-international-route-assessment


Research papers

Using market research and journalistic techniques to produce circulation building editorial features

The circulation figures for the January to June period for 1975 in Ireland showed a circulation decline of 7% for the country's largest selling newspaper - the Sunday Press. During this period it was pointed out to the Sunday Press that earlier in...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: John Fanning
June 15, 1976
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Citation

Fanning, J. (1976a, June 15). Using market research and journalistic techniques to produce circulation building editorial features. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-market-research-and-journalistic-techniques-to-produce-circulation-building-editorial-features